Web Development and Design
In 2010 I stepped up and start study at “Sela College” web design and development.
Fast forward to 2012, after almost 2 years of hard studying I was 100% sure I had more passion for design than development.
First job as a Web Designer (MediaGroup)
I started to look for my first job as a web designer and had the luck to work in “MediaGroup”.
I worked on SEO for one year and when I finished, I became one of the company’s web designers.
Product Designer (Freelance)
I decided to step into the product design domain. I started small, initiating my own freelance projects and personal ventures, dedicating my free time, holidays, and weekends to product-oriented work. I enjoy “refreshing” my skills each year with a new project to expand my UX experience across different domains and challenges.
Web Design Lead (TrioMarkets)
After 4 years as a web designer with many cross-variant clients, I had the opportunity to work for a new company as the only Lead Designer.
I led different projects – designed the company’s website, designed attractive landing pages and so on…
UX Diploma, Head of Product Design (Net-bet)
At the end of 2017 I heard of the term “Product Designer”. I was curious about it so I started reading articles about UX, what UX Designers do and what it means.
I decided to become a professional in this field, and to accomplish this I was assigned to the UXV program by the one and only – Tal Florentin who is considered one of the best mentors in this field. It was a very challenging and enjoyable diploma course, and I learned A LOT.
Parallel to my studies, I had the opportunity to start a new job as the product designer at a product company (theLotter). I had the pleasure to lead 3 talented designers (for 2 years), coaching and mentoring them.
Senior Product Designer (Axonius)
Had the pleasure to work at “Axonius”, Cybersecurity asset management platform that helps secure and manages connected devices in use by business. I was working on complex user flows (including enhancment of RBAC architecture system), improving the UX of the platform, ensuring usable and holistic user journey.
Staff Product Designer (HUB Security)
Reported to the CPO, led the UX/UI efforts for HUB Security’s products, conducting usability sessions with users and establishing the foundation of the company’s design system. Also mentored and managed a freelance product designer who supported the maintenance and evolution of the system.
Principal Product Designer (Bright Security)
Reporting to VP Product, I led complex UX for critical features of an AI-powered vulnerability detection platform, owned the full design lifecycle, scaled a MUI-based design system to cut dev time by 40%, conducted usability testing, and ensured a cohesive global user experience.
First job as a Web Designer
I started to look for my first job as a web designer and had the luck to work in “MediaGroup”.
I worked on SEO for one year and when I finished, I became one of the company’s web designers.
Web Design Lead
After 4 years as a web designer with many cross-variant clients, I had the opportunity to work for a new company as the only Lead Designer.
I led different projects – designed the company’s website, designed attractive landing pages and so on…
UX Diploma and Product Designer
At the start of 2018 I heard of the term “UX Designer”. I was curious about it so I started reading articles about UX, what UX Designers do and what it means.
I decided to become a professional in this field, and to accomplish this I was assigned to the UXV program by the one and only – Tal Florentin who is considered one of the best mentors in this field. It was a very challenging and enjoyable diploma course, and I learned A LOT.
Parallel to my studies, I had the opportunity to start a new job as the product designer at a product company (theLotter), where I’m still employed.
Now that you know me better, you are welcome to check my
